Equitable and resilient tourism development related to green growth, order to achieve maximum tourism’s donation to the United Nations Sustainable Development Goals; efficient implementation and the use of natural resources, protection of environment and biodiversity, active adaptation to climate change, and national security and defense belong to Vietnam tourism development strategy to 2030.
1. Point of View
- Development of tourism has truly get to be a vital business sector, acting as a key driver for the advancement of other industries and sectors, and contributing significantly to the formation of a present economic system.
- Advancement of sustainable and inclusive tourism regarding the fundamental growth, ensuring maximum tourism’s donation to the United Nations Sustainable Development Goals; efficient implementation including the use of natural resources, environmental protection and biodiversity, energetic adaptation to climate change, and nationwide security and defense.
- Emphasis on developing cultural tourism, linking tourism development to the preservation and promotion of heritage and national cultural identity values.
- Constructing tourism in the path of competence, quality, and efficiency; promoting the application of Industry 4.0 achievements and focusing on the creation of sophisticated human resources.
- Progress international and domestic tourism concurrently; promote on-the-spot exports through tourism; strengthen links to encourage the benefits of natural and cultural resources; diversify tourism products, expand markets, and improve Vietnam’s tourism competitiveness.
2. Goals
2.1 Until 2025

By 2025, Vietnam aspires to be one of the top three countries in Southeast Asia in terms of tourism development, as well as one of the 50 countries with the world’s top tourism competitiveness, with all 14 tourism competitiveness criteria having increased in line with the requirements of sustainable development.
– Total tourist revenue: 1,700 – 1,800 trillion VND (equivalent to 77 – 80 billion USD), with an annual growth rate of 13-14 percent; direct contribution to GDP: 12-14 percent.
– Regarding tourists, the goal is to receive at least 35 million international visitors and 120 million domestic visitors while maintaining an annual growth rate of 12-14 percent for international visitors and 6-7 percent for domestic tourists.
– Create approximately 5.5-6 million jobs, of which approximately 2 million are direct jobs, with an annual growth rate of 12-14 percent.
2.2 Vietnam Tourism Development Strategy To 2023
Tourism is unquestionably an important economic and sustainable development sector. Vietnam has emerged as a particularly appealing destination, ranking among the top 30 countries in the world in terms of tourism competitiveness, while also fulfilling the criteria and targets of sustainability.
– Total tourist revenue: VND 3,100 – 3,200 trillion (equivalent to USD 130 – 135 billion), with an annual growth rate of 11-12 percent; direct contribution to GDP is 15 – 17 percent.
– Create approximately 8.5 million jobs, including 3 million direct jobs, with an annual growth rate of 8-9 percent.
– Concerning tourists: Aiming for at least 50 million foreign tourists and 160 million domestic tourists; maintaining an annual growth rate of 8-10 percent for foreign visitors and 5-6 percent for internal tourists.
3. Solving Methods
3.1 Proceeding to Raise Public Awareness and Stimulate Thought about Tourism Development
a) Fully aware of tourism as a thorough service economy, deeply human and cultural, contributing significantly to economic cooperation and inspiring other industries to maximize the productivity of economic, social, cultural, environmental, governmental, international and safety results, and domestic security.
b) To strenuously renew tourism development thinking in accordance with market economy law, in order to fulfil the demands of tourism development into a key economic industry.
c) Start raising awareness among people, enterprises, and societies about civilized and amiable behavior with tourists, as well as about protecting images and the environment, thereby contributing to long-term development and continuously improving the prestige, trade brand, and appeal of Vietnam tourism.
3.2. Completing Tourism Development Institutions and Policies

a) Examine, amend, supplement, and improve institutions, policies, and laws to foster tourism development.
b) To implement preferential policies on land, taxes, and credits in order to mobilize economy of scale in tourist clusters, development and investment incentive areas, national tourist resorts, and tourism-potential areas.
c) Encourage public-private alliances and incorporated governance models of the public and private sectors, business people, and local communities in sustainable tourism; create favorable business operations, encourage growth innovation, generate beginning companies, develop the business forces, and shape many powerful labelled tour operators; assist small and medium enterprises, tourism business households in acquiring new technologies and online skills.
d) Keep improving policy to make it much easier for international tourists to enter, exit, and travel; set the conditions for airlines around the world to establish new pathways and connect directly Vietnam with crucial and potential tourism marketplaces.
e) Finish the regulations for managing and developing new business opportunities in the tourism industry according to the current circumstances and scenario.
3.3 Facilities, material, and technological facilities advancement for tourism
a) Accelerated advancements in modern and simultaneous infrastructure; concentrating resources on transportation infrastructure spending in tourist clusters, zones of development of tourism, national tourist areas, and aspects with tourist sites; improving traffic connections to tourist areas and tourist spots; investing in ending and relaxing points along road routes.
b) Improving, expanding, and speeding up the construction of new airports; constructing specialized seaports and inland ports for tourists; rapidly improving facilities and rail line quality of service in order to improve tourism.
c) Entice social resources and shareholders who use modern and ecologically friendly techniques to invest in the construction of material and technical facilities for the tourism business, particularly lodging and entertainment venues, as well as high-class resorts that meet the needs and developments of the industry.
d) Concentrating on investment, establishing large-scale, modern conferences, tradeshows, buying things, sports, and amusement parks in tourism development incentive areas.
3.4 Human resource development in tourism
a) To start creating tourism human resources in a logical structure, guaranteeing the quantity, quality, and stability of the employment hierarchy and skill level, while fulfilling the criteria of contest and assimilation; to adopt policies to foster the growth of detailed human resources and job markets, to enhance the performance of tourist industry human resources for both public administration, business management, and tourist industry practical training, with an emphasis on coaching senior personnel.

Wide and varied methods of coaching; enable entrepreneurs to take part in training tourist industry human capital; concentrate on coaching skills and soft skills for the working population straightforwardly providing tourism, particularly the group of tourist guide and tour presenters; arrange training and education of skills and knowledge for societies related to the tourism business; and make a contribution to the advancement of neighborhood tourist sites and visuals.
c) Improve the capability of elevated tourist industry vocational education schools and institutions in development of tourism encouragement.
d) Inspiring the creation of a support team to assist and guide tourists.
3.5 Tourism markets are being developed and diversified.

a) Conduct an investigation and research the tourist market on a regular basis; create a tourist market database.
b) Broaden the international tourist market – Try to encourage visitors, open up new markets with the capacity to expand quickly, get a huge source of tourists, increased expenditure, and long stay.
– Priority should be given to attracting visitors from the following markets: Northeast Asia, Southeast Asia, Australia, North America, Western Europe, Northern Europe, Eastern Europe, and the Russian Federation.
– Interested in developing new and potential markets such as the Middle East, Southern Europe, South America, and South Asia (India); expanding potential markets and increasing the number of tourists who travel abroad each year.
c) Focus on and make provisions for citizens to visit, travel, and take it easy in the nation; encourage the tourist industry in combination with traditional education, cultural, historical, and environmental discovery.
– Consistently research and grasp market trends in order to quickly meet the needs and fresh flavors of interior tourists.
– Encourage the growth of the tourist resort and weekend tourism markets in collaboration with other health care, training, historical and cultural research, ethnocultural experiences, and regional cultural ties.
– Realign the industry for celebration tourists and transcendental culture toward harmoniously combining with other specific purpose to conquer seasonal variation.